Our Services / Digital Infrastructure / SEO Migration

SEO Migration

Visibility protected through change.

A new website should create opportunities for growth, not erase the visibility you’ve already worked to build.

What is an SEO Migration?

Protecting the visibility you've already worked to build.

An SEO migration is the process of preserving search visibility when a website changes. This could involve a website redesign, platform migration, domain change, URL restructuring or content consolidation. The objective is to ensure search engines continue to understand, index and trust the new website after launch.

What most businesses get wrong

Most ranking losses don't happen because of poor SEO, they happen because of poor planning.

Website rebuilds, platform changes and domain migrations can unintentionally disrupt years of accumulated search visibility. Pages disappear, URLs change, redirects are missed and search engines lose important signals that previously helped users find the business online.

The result can be a significant loss of traffic, enquiries and revenue after what was intended to be a positive upgrade. A successful migration protects the value already invested in the platform.

Every important page, ranking signal and search engine relationship should be considered before, during and after launch to minimise disruption and maintain continuity. The objective isn’t simply launching a new website. The objective is ensuring that visibility, authority and organic performance transition with it.

SEO Migration

What we manage

Technical migration planning and implementation designed to protect search visibility during platform transitions.

SEO migration planning

URL mapping

Redirect implementation

Indexing management

Post-migration analysis

Content continuity planning

Search visibility monitoring

Launch monitoring

Whether you’re rebuilding an existing website, changing platforms or moving domains, we help minimise risk and preserve as much existing search equity as possible throughout the transition process.

High Brand Identity Development Project

Scope: Logo Design / Brand Identity / Corporate Stationery / Packaging Design / Custom Illustration / Wall Art / Retail Graphics / Campaign Assets

How we work

No long onboarding. No months of setup before anything goes live. Here is the path from first conversation to live campaign.

01

Audit Current Visibility

We identify existing rankings, indexed pages, traffic sources and technical dependencies.

02

Migration Planning

We map URLs, redirects and technical requirements to minimise disruption.

03

Migration Execution

We implement redirects, indexing controls and launch checks.

04

Monitoring & Optimisation

We monitor performance, resolve issues and protect visibility after launch.

Investment

Typical engagement structures

We do not publish fixed prices because no two briefs are the same. But here is a realistic sense of how engagements are typically structured so you can come to the conversation with a number in mind.

Starter

For businesses that need one priority channel fixed, launched, or improved properly.

Best suited to focused work like SEO, paid search, website improvements, reporting setup, or a single campaign.

Typically from R8,000 to R18,000 per month depending on channels and ad spend.

Growth

Multi-channel programme

For businesses ready to run multiple channels under one strategy.

This is usually where SEO, paid media, content, reporting, social, email, and optimisation start working together instead of operating as separate tasks.

Typically from R20,000 to R45,000 per month depending on channels and ad spend.

Enterprise

Full-stack digital marketing

For businesses with significant ad spend, multiple markets, or complex briefs including restricted products, market entry, or AI-led programmes.

Scoped individually based on brief. Contact us to discuss.

Overwhelmed by options?

Planning a
website migration?

Let’s make sure your visibility transitions with it.