Through its international membership network, certification systems, sustainability framework, advisory services and collaborative programmes, RSB supports organisations working across biofuels, biomaterials, circular economy solutions and low-carbon supply chains.

AA Dynamics partnered with RSB to design, develop, host and maintain a professional website that could support the organisation’s global presence, communicate complex sustainability work clearly, and provide a reliable digital platform for ongoing updates, resources and stakeholder engagement.

The Brief

RSB required a website that could serve as both a public-facing brand platform and an information hub for a highly specialised international audience.

The website needed to communicate RSB’s role as a trusted sustainability organisation while making its work easier to understand across multiple user groups, including members, certification applicants, industry partners, policymakers, researchers and global sustainability stakeholders.

The project required a balance of clear design, structured content, technical reliability and long-term maintainability.

What We Did

Website Design

We designed a clean, professional and content-led website experience that reflected RSB’s position as a credible global organisation in the sustainability and bioeconomy space.

The design approach focused on:

• Clear information hierarchy
• Professional international presentation
• Easy navigation across complex content areas
• A structured layout for programmes, certification, resources and organisational information
• A visual style that supported credibility, clarity and trust
• User-friendly page templates that could be reused and updated over time

Because RSB operates in a technical and policy-driven space, the website needed to feel authoritative without becoming overly dense or difficult to navigate.

Website Development

AA Dynamics developed the website into a functional, scalable and manageable digital platform.

The development phase included:

• Building responsive page templates for desktop and mobile
• Structuring key website sections for easy browsing
• Creating reusable content layouts for ongoing updates
• Developing pages for organisational information, certification, programmes, resources and news-style content
• Ensuring the site could support a large amount of technical and educational content
• Creating a backend structure that allowed the website to be maintained and updated efficiently

The goal was not only to launch a website, but to create a digital system that could continue supporting RSB’s communication needs over time.

Content Structure & User Experience

A major part of the project was ensuring that RSB’s complex work could be presented in a way that felt clear, organised and accessible.

We helped structure the website so that users could quickly understand:

• Who RSB is
• What RSB does
• How its certification systems work
• Where to find standards, documents and resources
• How to access programmes, advisory services and membership information
• How to engage with RSB as an organisation

This required careful planning around navigation, page hierarchy, content flow and calls-to-action.

SEO Migration

As part of the website project, AA Dynamics handled SEO migration to help protect the site’s existing search visibility during the transition.

This included:

• Reviewing existing website structure
• Mapping old URLs to new pages where required
• Supporting redirect planning
• Preserving key page relevance
• Maintaining metadata considerations
• Ensuring important content remained accessible to search engines
• Reducing the risk of traffic loss during the website changeover

For an established international organisation, this was an important part of ensuring the new website could launch without compromising existing digital authority.

Hosting, Maintenance & Ongoing Support

Following the website build, AA Dynamics also provided hosting, maintenance and ongoing digital support.

This included:

• Website hosting
• Technical maintenance
• Website updates
• Plugin and platform management
• Security and performance checks
• Content updates where required
• General website support
• Ongoing improvements to keep the platform stable and current

This ensured that RSB had a reliable digital partner beyond the initial launch, with continued support for the website as the organisation’s work evolved.

Services Delivered

• Website design
• Website development
• UX and content structure
• Responsive web design
• SEO migration
• Website hosting
• Website maintenance
• Technical support
• Content updates
• Ongoing digital support

The Outcome

The result was a professional, structured and maintainable website that supported RSB’s global sustainability work and gave the organisation a stronger digital foundation.

The website helped present RSB’s complex work in a clearer and more accessible way, while giving the team a platform that could be updated, maintained and expanded over time.

For AA Dynamics, the project demonstrated our ability to support international clients operating in specialised, purpose-driven industries — combining design, development, SEO, hosting and long-term technical support into one integrated digital service.